"The logo or name is perhaps the most important because, ultimately, is why the company will be recognized and differentiated"
Referring to the brand image, is the perception that public has of the brand and the cumulative result of all the messages issued by the company. In order to obtain a positive image is essential that all the messages issued by the company and its products are controlled, consistent with each other and communicate a business idea previously formulated on the basis of their strategic objectives.
On a good management of both elements, largely depends to achieve notoriety and differentiation.
That is, we must avoid being simply one more, and locate or brand within the recognized and preferred brands by consumers.
That is, we must avoid being simply one more, and locate or brand within the recognized and preferred brands by consumers.
diseņo de logos
To build a powerful brand, not only we have to have a good product and creative capacity, but we should do:
diseņo de logos
1- Create a name easy to remember, although sometimes reality shows the opposite..
diseņo de logos
1- Create a name easy to remember, although sometimes reality shows the opposite..
2- Associating the name with the world surrounding the product.
3- Design a logo which transmit the strength of the mark and differentiate from competition.
4- Moving the brand identity to all elements of the company.
5- To highlight one feature of the product in all areas of communication, so that the product is clearly distinguished from its competition in a particular aspect.
5- To highlight one feature of the product in all areas of communication, so that the product is clearly distinguished from its competition in a particular aspect.
6- Do not develop a complex advertising campaign that makes the consumer difficult to remember the brand.
7- To organize an efficient after-sales system and an effective customer service.
diseņo de logos
Advantages of creating a strong brand and established:
diseņo de logos
Advantages of creating a strong brand and established:
diseņo de logos
1- The cost of marketing is reduced because the brand is already known.
2- Greater influence on the sale of products to distributors and retailers because consumers expect to find that brand.
3- It allows raising prices above the competition because consumers perceive the brand with the highest quality.
4- The company can grow because the brand name carries high credibility.
5- The brand offers a defense against price competition.
Remember that corporate identity is not only the logo but the combination of elements and actions that define the personality of a company. If you get your logo meets the most important part of that personality, then you really will have a good Logo.
diseņo de logos
Things we must consider.
diseņo de logos
Things we must consider.
diseņo de logos
What we want to transmit?
First, we must determine the values you would like your company was identified with. To do so, we consider factors such as the sector in which it operates, competition, strengths valued by customers...
What we want to transmit?
First, we must determine the values you would like your company was identified with. To do so, we consider factors such as the sector in which it operates, competition, strengths valued by customers...
How to transmit?
This means choosing the name and symbols that accompany the brand. Given that it represents the company throughout his life, its appeal must endure throughout time.
This means choosing the name and symbols that accompany the brand. Given that it represents the company throughout his life, its appeal must endure throughout time.
The logotype or name is perhaps the most important because, ultimately, is why the company will be recognized and differentiated. This should be brief, simple, easy to pronounce and sounds good. It must also provide a great deal of association and evocation.
